Tuesday, April 17 2018, 11:30am - 12:45pm, at Maggiano's in Troy
Protecting brands from online threats is vital in today’s digital economy. The ease of online international transactions and the ubiquity of social media complicates brand protection. Brett Heavner will present case studies illustrating practical approaches to domain name disputes, online counterfeit sales, phishing scams, social media, key word purchasing, and international policing programs.
Speaker(s): Brett Heavner of Finnegan & Henderson
Topic(s): Trademark Enforcement Strategies for the Digital Age